Thanks for visiting!
I’m Becky Radecki (looks like it rhymes—but does not!). I’m a brand consultant and creative director with over 15 years of experience. I’ve led the rebrand over 45 software companies, helped snacks go viral online and traveled to mountaintops shooting documentaries. I love finding the small human details in a story and amplifying them into something that feels universal.
Clients
Totino's
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Stamps.com
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PowerSchool
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Purina
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Quickbase
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Totino's • Stamps.com • PowerSchool • Purina • Quickbase •
A great 
brand appeals to 
both sides of your mind.
I’ve built my career as a Creative Director who is deeply invested in brand and business strategy, as well as the visual and experiential world that comes out of this work. Whether you’re a personal care brand trying to create new behaviors or a manufacturer of semiconductors trying to explain what you do, I thrive on learning the nuances of all kinds of businesses.
As a lover of language learning, I apply this same mindset into how I build brands. I dive deep into your semiotics and culture, learn the intricacies of your category, and make everyone on your team feel heard in the process. To make brave branding choices, you need to build understanding and alignment between many diverse perspectives you serve. I love navigating this process for all kinds of companies.
Jump into Some Recent Work
Services
Whether you need storytelling, fractional marketing leadership or consulting on a new venture, here’s a rundown of what I do.
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Building a holistic approach to using branding and marketing to help you meet your next business goal, including augmentation of your team.
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Managing a creative project from start to finish, such as a campaign or always-on content strategy.
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Leading a workshop to identify your ideal branding territory, from your brand strategy to your category.
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Building a unique voice & tone and messaging toolkit that will solve business problems through communication.
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Director-level copywriting, editing, proofreading and content creation, as well as SEO optimization.
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Rationalizing your assets in the event of a merger, acquisition or carveout by leading a workstream to explore how you should organize and name them going forward.
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Leading the rename of a company or project.
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Leading work sessions that align your executive leadership, senior leadership or employees in making decisions, as well as communications training during a time of change.
Awards & Recognitions
About Me
In school, I designed my own major in cultural studies, English and journalism, and studied as many languages as I could with my spare credits. I helmed the A&E department of the Minnesota Daily, while also interning at METRO magazine and the Star Tribune.
I started my professional career at Zeus Jones, where I was a creative for 6 years, then spent 8 years at Superhuman leading the creative practice. In my off hours, I taught classes in voice & tone, copywriting and finding your presentation style.
I believe that to bring more diverse perspectives into our industry, leaders must build confidence in creative people of all backgrounds. I’m passionate about teaching, training and developing talent to make the advertising industry less homogenous and more welcoming to all people.
When I’m not working, I …
-Write fiction and report for A&E publications
-Paint with watercolors and alcohol inks
-Run
-Learn languages
-Read, watch TV and watch movies
FAQs
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You need creative leadership on a project that requires high-level thinking and management. Maybe you need to design and train people in a new service. Or you need copywriting and storytelling that you know will be high-level and polished, with a CD who can lead the client conversations.
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I split my time between directly managing client projects through my branding firm, Ambio Branding, and freelancing with creative agencies.
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Get in touch through my form and then we’ll start a free consultation, where I’ll ask questions about your branding opportunity and create a scope of work based on your needs.
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I’m a passionate storyteller and enjoy opportunities of all sizes. Let’s chat and see what I could do for you.